Mobile App and Website Optimization

Probably you know about the growing importance of the mobile internet and the mobile market and by this the importance of a good mobile performance of mobile sites and apps. If you need some orientation or do the optimization of your mobile activities by yourself, the following article will give you an overview of various ...

New Rich Media Mobile Advertising Company launched

CornerBlue is the name of a new mobile advertising and marketing company. The company is providing two key services, an affiliate network dedicated to mobile media and a full service offer to meet the demand of merchants in the growing space of the mobile internet. In addition or bundled with the service CornerBlue is providing ...

Mobile Surveys combined with Location based Services

Qriously is a new application for mobile surveys, which combines various up to date trends. The application combines market research with localization, which leads to concrete market reseach at particular locations. This is going along with trends like the use of mobile media at the pos and local information in general including offline objects. The ...

Mobile Advertising Measurement Standard released

IAB and MMA have announced a standard to measure the reach of mobile advertising campaigns, the Mobile Web Advertising Measurement Guidelines. The standard is dedicated to measure the ad impression on the mobile web and enables third party auditing with the aim to establish a common basis for the trading mobile ads. Further information is ...

Mobile Advertising Demand Side Platform for Campaign Management

StrikeAd is describing itself as the first demand side platform on mobile advertising. Using the term dsp the company reflects a trend of the market, the growing general acceptance of advertising marketplaces offering a large amound of inventory opposed to the sell side platforms usually managed by publishers. The services of StrikeAd are devided into ...

Rich Media Mobile Ad Creator as a Self Service

Celtra is providing a webbased application to create rich media mobile ads. At the same time the service connects to various well known mobile advertising networks to publish and run the ads. The service is most promising as interactive rich media ads in general are more attractive to users than simple display advertising. To create ...

Mobile Advertising Measurement Guidelines

In the case you have missed it, a couple of days ago the IAB and the Mobile Marketing Association have released mobile advertising measurement guidelines in a conjoint approach. The intitiative is aimed to establish standards to count ad impressons on the mobile web. The guidelines are still in the process to be commented. Further ...