Native Advertising with Yahoo Gemini

Yahoo has introduced a new online advertising service called Yahoo Gemini. The service will provide a new quality of advertising on the Yahoo network of sites. This service becomes important by replacing the former partnership with Bing Ads. Yahoo Gemini is intended to serve advertising on Yahoo properties including services like Yahoo Mail, the broad ...

Online Advertising Aggregator targets Publishers

Publisher desk is the description ChalkSocial is using to describe its service. The name suggests it would be a social advertising service, but this is not the case. The service of ChalkSocial consists of the aggregation of various and various kind of online advertising services to maximize the revenues of publishers. Some of these partner ...

Interactive Video will require creative Video Formats

Up to now interactive video has been used in niches primarily. Examples are music videos. Whereas the technology is available for a while already to be used in ecommerce, it has not been adopted by many marketeres. Reasons are missing reach and preferences of the audience for other platforms like video sharing sites without the ...

Programmatic Advertising Report

The programmatic advertising service provider PulsePoint has released a report about this important online advertising trend. This report informs about the acceptance of programmatic advertising at different regions of the world and distinguishes between desktop and mobile use. Mobile now has the strongest growth is one of the key results. Furthermore the markets in Europe ...

Online Advertising Trends: Native Advertising and Podcasting

Two online advertising studies do refer to current trends. One is about native advertising and the other about the steady rising of online audio channels. An even dramatic growth has been detected regarding native advertising by the Media Radar Native Advertising Index. The latest issue reports about the last half year 2014. According to this ...

New Social Media Advertising Service

A new social media advertising service has been launched called esome. The service is providing a saas service plattform, which enables the deep integration of data and which in working in near real time. esome is one of two online advertising service being launched lately in Germany. The second one is orbyd, a real time ...

Interactive Video Study

Rapt Media, itself an interactive video solution provider, is offering a download of a Forrester study about interactive video for free. The study in focussing on the use of interactive video in marketing campaigns and pronounces the various advantages: higher engagement and viewing time as well as higher conversion rates. A most interesting detail regarding ...