FOLDEN eMarketing Blog

Like reported lately realtime bidding for online advertising has a strong growth in general. And mentioned as well have been the multiplicating factors of mobile advertising to the overall rtb market. Regarding mobile rtb in particular the expert publication AdExchanger has gathered some facts provided by various mobile rtb services. As it is to be [...]

The latest generation of interactive television integrates online content by tv apps, a business model supposed to follow the success of the mobile internet. This app tv model has been introduced by various large tv set manufacturers lately and typically comprises a developer portal offering information on how to create apps and a consumer portal [...]

adRise is the name of the first advertising exchange serving the market of smart tv and connected devices. The service is targeting both advertisers and publishers of specialized content, which might be apps, or at least content accessible by connected devices and does work in realtime regarding bidding. Being an up to date platform targeting [...]