FOLDEN eMarketing Blog

140fire does something rare in the crowd of interactive video solution providers and video advertising networks. The service is providing both, the solution and the ad network. The proprietary solution of 140fire is called DataRoll. It enables to use existing video ads by putting an interactive layer over the ad. This layer may be stuffed [...]

This is some breaking news from the Web 2.0 Summit in San Francisco. Automattic , owner of WordPress, and Federated Media, a company specialized in niche content and serving this community with marketing solutions, have announced to form a partnership to serve the WordPress community with ads. This is a real huge step regarding the [...]

Google lets get YouTube an own video advertising network. The network is based on AdWords and has identical or similar functions by enabling bidding and placements, but is optimized for the purpose of video advertising. Video ads booked on the network will appear within the YouTube platform and on the Google display advertising network. A [...]