Native Advertising with Yahoo Gemini

Yahoo has introduced a new online advertising service called Yahoo Gemini. The service will provide a new quality of advertising on the Yahoo network of sites. This service becomes important by replacing the former partnership with Bing Ads. Yahoo Gemini is intended to serve advertising on Yahoo properties including services like Yahoo Mail, the broad ...

Online Advertising Aggregator targets Publishers

Publisher desk is the description ChalkSocial is using to describe its service. The name suggests it would be a social advertising service, but this is not the case. The service of ChalkSocial consists of the aggregation of various and various kind of online advertising services to maximize the revenues of publishers. Some of these partner ...

New Business Model to Online Advertising

The exchange of case studies against advertising inventory has been introduced as a new business model to online advertising at the Ad:Tech San Francisco. The idea is to use online advertising inventory for studies with online publishers providing the online advertising inventory in exchange to the results of conducted research using ad placements. Indeed the ...

Dynamic Interest based Targeting in Realtime

RadiumOne is a young online advertising company, which comes up with both innovations and an interesting concept. The advertising innovation once again takes online advertising and in this case interest based targeting to a new level. In this context targeting is based on data marketing with the data being gathered on the social web out ...

Video Advertising Network with Interactive Video Solution

140fire does something rare in the crowd of interactive video solution providers and video advertising networks. The service is providing both, the solution and the ad network. The proprietary solution of 140fire is called DataRoll. It enables to use existing video ads by putting an interactive layer over the ad. This layer may be stuffed ...

WordPress will get an Advertising Network

This is some breaking news from the Web 2.0 Summit in San Francisco. Automattic , owner of WordPress, and Federated Media, a company specialized in niche content and serving this community with marketing solutions, have announced to form a partnership to serve the WordPress community with ads. This is a real huge step regarding the ...

YouTube gets its own Video Advertising Network 2

Google lets get YouTube an own video advertising network. The network is based on AdWords and has identical or similar functions by enabling bidding and placements, but is optimized for the purpose of video advertising. Video ads booked on the network will appear within the YouTube platform and on the Google display advertising network. A ...