App Advertising goes Realtime by various Means 1

Two advertising media companies lately added realtime features to their portfolio making the realtime mobile advertising already a diversified space by their different approaches. At first there are the mobile advertising exchanges and services providing realtime bidding, which has been found a strong growth segment of the mobile media sphere. It is the service provider ...

In App Video Advertising

Most suitable to the former posts about the life cycle of apps and their cross media character is the introduction of Vungle, an in app video advertising service. Vungle is offering developers of mobile apps a further way of app monetization by integrating video clips into mobile apps. For this purpose developers are provided with ...

Samsung Advertising Marketplace for Smart TV Apps 3

The latest generation of interactive television integrates online content by tv apps, a business model supposed to follow the success of the mobile internet. This app tv model has been introduced by various large tv set manufacturers lately and typically comprises a developer portal offering information on how to create apps and a consumer portal ...

Adobe launched new Platform for Rich Internet Applications

Adobe has launched a new platform for the distribution and monetization of rich internet applications called Flash Platform Services. The service consists of a cross media platform enabling the deployment of apps on desktops as well as on mobile devices and social networks. Features available for now are distribution and promotion, monetization and tracking. Collaboration ...

In Game and Social Media Advertising Service launched 1

SponsorPay is a new service for the monetization of applications and games. The service targets the european market and offers monetization of online games, social apps and games as well as services within virtual worlds. The service targets advertisers as well as publishers and has already a couple of partners. Further information is available at ...

Application Advertising Information and Services

Application advertising, advertising within web applications and especially at the social web, is an internet marketing trend. This is true for the web as well as for the mobile internet, which has already been a subject here. Buddy Media, a full service application advertising company, has released a report, where banner advertising and application advertising ...