Internet Marketing Review October 1

The internet marketing review and directory update October includes the topics Internet Marketing and Advertising, Market Research and Big Data and Software Development. Below follows a brief analysis of up to date internet marketing trends. Internet Marketing and Online Advertising Innovations The top issues this month in online marketing are rationalization and optimization and the ...

Online Ad Testing and Optimization by Adobe

Adobe has launched Adthenticate, an online application to ease the creation of advertising media. The application matches ad media against the online advertising specifications of the IAB and api interfaces of third party services regarding compatibility. The service is intended to provide a collaboration platform for agencies and advertisers to speed up the time to ...

Measuring Branding Campaigns by Engagement

Measuring the success of campaigns has always been a riddle or science. On the net this is still due for brand campaigns using display advertising. The click in this case does not matter the way it does elsewhere, but the measuring attention and engagement would be great to evaluate a campaign at all and to ...

Engagement Analytics in Realtime

PulseFlow provides an online application to measure any kind of events and engagement happening on websites, within web applications or within mobile applications. The flexible service may be set up to track campaigns or individually defined events. This includes events to be happening within apps or to measure and optimize the success of conversion funnels. ...

Mobile Advertising Demand Side Platform for Campaign Management

StrikeAd is describing itself as the first demand side platform on mobile advertising. Using the term dsp the company reflects a trend of the market, the growing general acceptance of advertising marketplaces offering a large amound of inventory opposed to the sell side platforms usually managed by publishers. The services of StrikeAd are devided into ...

Social Media Marketing Solution

Adtelligence is a webbased social media advertising application and a service to manage social media marketing campaigns with options for both agencies and advertisers as well as publishers. Beside others the application is giving access to the Facebook network by the integration of the Facebook API. Advertisers may target by geographic and interest groups and ...