Ad Network delivers targeted Micro Shops

Atosho is the name of a new advertising network bringing up a new kind of advertising media. The service combines some already known or similar technologies to something new. These are microshops within banner or widget like media, which let consumers shop within this media without to leave a publishers site. As the main difference ...

Contextual Mobile Advertising

The mobile advertising network Mobile Theory has introduced a new product called Mobile ConceptLinks. This product uses the contextual advertising technology provided by NetSeer and enables to automaticly place adverts in the context of content, which means guaranted targeting advertising. For further information read the press release below and visit Mobile Theory. Mobile Theory and ...

Contextual Advertising Network combines Contextual with Retargeting 1

AdMedia, an advertising solution provider and owner of an affiliate marketing network, has launched another online advertising network called Contextual. As the name suggests the targeting of the service happens by contextual advertising associated to the content of a website. Furthermore the service enhances the contextual targeting by the integration of retargeting related to the ...

The State of Semantic Advertising 1

TechCrunch has an interesting article about Peer39, an semantic advertising solution provider, that has started as a semantic advertising network and which became a semantic advertising data provider. The idea of Peer39 and semantic advertising is to provide a targeting solution, which does assure the right placement in the case of double meaning and to ...

Innovative Internet Advertising Format offers Monetization Opportunity to Publishers 1

By AdBull Cursor Ads Lexus Media has introduced an innovative internet advertising format. This format is a combination of cursor functions, formerly already known from Comet System, and modern targeting using contextual advertising. The ad unit appears on a website nearby the cursor and may contain either an advertising message or other interactive features like ...

Contextual Advertising within Tag Clouds to monetize Website Content

Asterpix, at this place primarily known for its video community enabling interactive video, is offering internet advertising in the form of tag clouds to monetize website content by its Asterpix SearchLight service. The ads are targeted to the content of websites and available by standard banner sizes. Directory Sources: Contextual Advertising

Internet Advertising and Advertising Exchange for Contextual Advertising 1

Advertising exchanges or ad network aggregators are a new kind of advertising platforms. Typically these platforms do offer services for advertisers and publishers and furthermore services for advertising networks and agencies. Advertising networks do connect their advertising inventories on these platforms in the same way it usually happens to publishers on behalf of advertising networks. ...