The RTB Advertising Market in Europe is growing

The DSP (demand side platform) service provider adform has released a comprehensive report about the european real time bidding market. The quarterly published report is giving deep insights into the current state of the market of RTB as well as into the online advertising ecosphere at all and the correlations between different advertising strategies. The ...

Mobile Realtime Bidding Service RTB.com launched

Already the name RTB.com is a significant sign of the ambitions of the service. RTB.com is focussing on the mobile advertising sphere and act as an aggregator and advertising exchange as well as it does offer innovative advertising formats. Additionally and by offering a vast inventory and serving billions of mobile ads already the service ...

Strong Mobile RTB Growth 2

Like reported lately realtime bidding for online advertising has a strong growth in general. And mentioned as well have been the multiplicating factors of mobile advertising to the overall rtb market. Regarding mobile rtb in particular the expert publication AdExchanger has gathered some facts provided by various mobile rtb services. As it is to be ...

Global Forecast on the RTB Market 1

Bidding on and placing online display advertising in realtime is becoming a mayor trend. There a couple of apperances fostering this development both on the side of advertisers and publishers. It is on one side the competitive and transparent marketplace enabling and bringing up the need to compete with other market participants and on side ...

Market Overview Real Time Bidding, Processes, Services and Trends

The market research company econsultancy has published an infographic about the real time bidding ecosphere. The graphic is giving an overview to the various processes as well as about particular market participants and names the various segments. These particular involved reaches are demand side platforms, trading desks and supply side platforms on the other side, ...

Spontaneous Online Shopping by Prospecting

The online advertising service and technology provider DataXu has released a study on prospecting. Prospecting describes a strategy to introduce products similar to the one a user searched for or like an Online Media Daily article describes it to introduce a product a user does not know about it yet by online advertising. At all ...

A Quality Ad Network by Crowd Sourcing

Two facts are the basic to InfluAds, crowd sourcing as a valuable mean and the resurrecting and evolving display advertising market. The company aims to find relevant ad inventory beyond large publications to support smaller publishers and to let companies find affordable advertising space. By crowd sourcing InfluAds aims to create a quality ad network ...