Mobile In App Advertising on the Rise

Paid apps by the devotees of the paid model might have been seen as the long awaited opportunity to finance content. Whereas paid apps still work well on mobile devices a shift towards in app advertising began. According to a study by Flurry the share of the revenue generated by in app advertising will grow ...

In App Video Advertising

Most suitable to the former posts about the life cycle of apps and their cross media character is the introduction of Vungle, an in app video advertising service. Vungle is offering developers of mobile apps a further way of app monetization by integrating video clips into mobile apps. For this purpose developers are provided with ...