Cloud based advertising is what Flite calls its service. What the service offers is a whole bundle of solutions for various market participants, for advertisers, ad networks and publishers. To describe the service here are some essential facts and for all of the features I recommend to visit the homepage. Flite combines a couple of [...]
adnologies introduced a new version of its adserver technology at the dmexco. Furthermore the company announced a new product called Profile Data eXchange. This platform enables targeting by anonymized user profiles across various media platforms. At the same time the Profile Data eXchange platform is a marketplace for web data, which too enables publishers the [...]
Newtention Technologies, provider of ad management and ad server solutions, has introduced the version newtention n7. This new version integrates both advertising on the web and mobile advertising and includes complete targeting and tracking functionality for both kind of media. The delivering of advertising media may be handled automaticly depending on the user interface including [...]
