FOLDEN eMarketing Blog

There are various forms of online advertising and business models. Opposed to realtime bidding aiming to faciliate immediate sales there are various forms of display advertising suitable for branding or other long term strategies. Brand.net, specialized to liaise safe advertising environments, now has launched a service to forecast advertising prices to ease the planning of [...]

adnologies introduced a new version of its adserver technology at the dmexco. Furthermore the company announced a new product called Profile Data eXchange. This platform enables targeting by anonymized user profiles across various media platforms. At the same time the Profile Data eXchange platform is a marketplace for web data, which too enables publishers the [...]

Artificial Intelligence as a technology is universal like most technologies and may be used for most different purposes. The most popular examples are robots and in the online world avatars or chat bots. The advertising agency Euro RSCG has developed the first software using artificial intelligence to create advertising media. The software called Creative Artificial [...]