FOLDEN eMarketing Blog

Lately the IAB introduced new banner formats now followed by new standards for online video advertising. Furthermore the european chapter IAB Europe released technical specifications on opt out facilities redarding behavioral advertising in Europe. The specifications regarding online video advertising do concern the integration of in stream video ads, rich media and reporting as well [...]

The latest generation of interactive television integrates online content by tv apps, a business model supposed to follow the success of the mobile internet. This app tv model has been introduced by various large tv set manufacturers lately and typically comprises a developer portal offering information on how to create apps and a consumer portal [...]

The exchange of case studies against advertising inventory has been introduced as a new business model to online advertising at the Ad:Tech San Francisco. The idea is to use online advertising inventory for studies with online publishers providing the online advertising inventory in exchange to the results of conducted research using ad placements. Indeed the [...]