FOLDEN eMarketing Blog

The IAB and MMA announced the latest edition of “Mobile Phone Creative Guidelines”. The guidelines supplement the “Universal Mobile Ad Package” dedicated to trade advertising media and the “Display Advertising Guidelines”. Regarding the current development of the mobile ecosystem the mobile guidelines especially take into contemplation the app marketplace by including particular parameters like initial [...]

The internet marketing review and directory update April includes the topics Internet Marketing and Advertising, Online Market Research and Mobile Apps. Below follows a brief analysis of up to date internet marketing trends. Internet Marketing and Online Advertising Innovations The internet marketing update in April is dominated by common and more particular trend topics, data [...]

Like reported lately realtime bidding for online advertising has a strong growth in general. And mentioned as well have been the multiplicating factors of mobile advertising to the overall rtb market. Regarding mobile rtb in particular the expert publication AdExchanger has gathered some facts provided by various mobile rtb services. As it is to be [...]