Internet Marketing Review October 1

The internet marketing review and directory update October includes the topics Internet Marketing and Advertising, Market Research and Big Data and Software Development. Below follows a brief analysis of up to date internet marketing trends. Internet Marketing and Online Advertising Innovations The top issues this month in online marketing are rationalization and optimization and the ...

Automated Creation of personalized Search Engine Ads

Personalization is a hot issue and regarding the personalized and automated creation of display ads there are already a couple of services around, a trend having started with teracent probably followed by others with various appoaches like Coginitive Match, Mashero or myThinks and more. It may wonder that these features up to now have only ...

Spontaneous Online Shopping by Prospecting

The online advertising service and technology provider DataXu has released a study on prospecting. Prospecting describes a strategy to introduce products similar to the one a user searched for or like an Online Media Daily article describes it to introduce a product a user does not know about it yet by online advertising. At all ...

Dynamic Interest based Targeting in Realtime

RadiumOne is a young online advertising company, which comes up with both innovations and an interesting concept. The advertising innovation once again takes online advertising and in this case interest based targeting to a new level. In this context targeting is based on data marketing with the data being gathered on the social web out ...

Marketing Automation with Audience Analytics and Segmentation

Ohana Media has launched OhanaQB, an application to analyze users and to create clusters to optimize online marketing. The saas software analyzes website visitors and creates clusters of target groups. These clusters are used to optimize the targeting on the web and to reach relevant or most profitable user groups. Beside generating clusters the application ...

Social Targeting with Realtime Bidding 1

Sociomantic is an online advertising solution provider bringing up a new level to targeting at online display advertising. The proprietary technology of Sociomantic consists of a social targeting system, which matches the need of granualized markets by enabling exact targeting up to personalized advertising. To Sociomantic targeting based on interests is the first level, which ...

Rewards for Watching Video Advertising

The advertising service provider AdGenesis Digital, which enables personalized advertising messages on websites and social networks in exchange to rewards to users, has introduced a new feature. The service launched an video advertising platform feasible to display video ads within proprietory networks, on websites as well as on mobile and tv channels. A further review ...