Competitive Intelligence for Online Advertising

If you want or need to know where your competitors advertise, the just started WhatRunsWhere.com might be for you. It is a competitive intelligence service covering online advertising both on the web and mobile for both display and text advertising including search engine ads. The service is giving access to the data of above 40 ...

Internet Marketing Review October 1

The internet marketing review and directory update October includes the topics Internet Marketing and Advertising, Market Research and Big Data and Software Development. Below follows a brief analysis of up to date internet marketing trends. Internet Marketing and Online Advertising Innovations The top issues this month in online marketing are rationalization and optimization and the ...

Automated Creation of personalized Search Engine Ads

Personalization is a hot issue and regarding the personalized and automated creation of display ads there are already a couple of services around, a trend having started with teracent probably followed by others with various appoaches like Coginitive Match, Mashero or myThinks and more. It may wonder that these features up to now have only ...

Study on Instant Search and Search Engine Advertising

A study by Marin Software surveyed the consequences of Google Instant Search on the search behavior and ppc search engine advertising. The essential consequence on the search behavior is a higher engagement of users regarding search results. At the same time this leads to a higher amount of impressions and clicks. The preferred terms in ...