Automated Creation of personalized Search Engine Ads

Personalization is a hot issue and regarding the personalized and automated creation of display ads there are already a couple of services around, a trend having started with teracent probably followed by others with various appoaches like Coginitive Match, Mashero or myThinks and more. It may wonder that these features up to now have only ...

Ad Network delivers targeted Micro Shops

Atosho is the name of a new advertising network bringing up a new kind of advertising media. The service combines some already known or similar technologies to something new. These are microshops within banner or widget like media, which let consumers shop within this media without to leave a publishers site. As the main difference ...

Interest and Trend based Advertising in Realtime

Taykey has officially launched its interest and trend based realtime advertising services, according to an article by MediaPost Publications. The service is using social media monitoring and analyses the online behavior of user groups in realtime to deliver targeted online advertising. This happens by realtime analysis of semantic data of the social web and not ...

The State of Semantic Advertising 1

TechCrunch has an interesting article about Peer39, an semantic advertising solution provider, that has started as a semantic advertising network and which became a semantic advertising data provider. The idea of Peer39 and semantic advertising is to provide a targeting solution, which does assure the right placement in the case of double meaning and to ...