FOLDEN eMarketing Blog

Native ad formats, such like sponsored stories or promoted media and defined by advertising media being placed within the stream of standard user behavior, will have a growing market share according to a study by BIA/Kelsey. The already serious market share of 35% of last year will grow to 42% in 2017. Beside native ads [...]

The social web has brought new forms of online advertising and targeting by its technological innovations often innovative in the same way and often based on a new quality of data. Well known for usage and new advertising formats at all is Facebook, which is providing such innovative forms internally within its own social network. [...]

Reviews are well known as a popular source of information and influencer marketing as well is known as a successful mean. Both and similar factors are the approach of inPowered. The company is using especially expert reviews to create advertising media. The so called earned media, independently created content about products or companies, is used [...]