FOLDEN eMarketing Blog

Payvment, provider of social commerce applications for Facebook, has released a study about marketing instruments used to advertise social commerce activities on Facebook. Despite of being published by a Facebook commerce company the study is giving interesting insights into the social commerce and of the activities of Pavyment itself, a service being used by 100000 [...]

A lot has been reported lately about the discrepancy between expenses for online advertising and the popularity of social media accompanied by the prognosis marketers will spend more money for social media advertising. Further insights into the usage of social media by marketers is given by a study of Booz & Company, which surveyed 100 [...]

RadiumOne is a young online advertising company, which comes up with both innovations and an interesting concept. The advertising innovation once again takes online advertising and in this case interest based targeting to a new level. In this context targeting is based on data marketing with the data being gathered on the social web out [...]