Latest Edition of Mobile Phone Creative Guidelines announced

The IAB and MMA announced the latest edition of „Mobile Phone Creative Guidelines“. The guidelines supplement the “Universal Mobile Ad Package” dedicated to trade advertising media and the “Display Advertising Guidelines”. Regarding the current development of the mobile ecosystem the mobile guidelines especially take into contemplation the app marketplace by including particular parameters like initial ...

Downloadable Media Standards adopted for Advertising and Reporting

Leading companies in the reach of downloadable media (podcasting, webisodes etc.) have adopted the guidelines of the ADM (Association for Downloadable Media), an industry association. These adopted guidelines do include advertising standards in regard to advertising formats and measurement standards in regard to the unique measurement of reaches. Participating companies e.g. are Wizzard Media, a ...