The Digital Audio Advertising Market

The IAB has released a report about the digital audio market regarding advertising. The report defines digital audio at all and the various platforms as well as the size of the market and names the players. This is followed by a description of current advertising formats as well as means on measuring campaigns. A Digital ...

First Ad Exchange dedicated to Smart TV and Connected Devices 1

adRise is the name of the first advertising exchange serving the market of smart tv and connected devices. The service is targeting both advertisers and publishers of specialized content, which might be apps, or at least content accessible by connected devices and does work in realtime regarding bidding. Being an up to date platform targeting ...

Internet Radio Advertising Study

TargetSpot and Parks Associates have released a white paper on internet radio use. Internet Radio now reaches 39 % of broadband households. 49 % of these users are heavy internet users accessing the internet 22 hours and more per week. The study also found that internet radio boosts online ad recall. To dowload the study ...

Twitter will no longer allow automated Third Party Ads

Twitter will no longer allow third party advertising providers to use the api of the service to insert ads within the streams of user updates automaticly. It is a foundamental step, which for sure will cause some trouble to some services specialized to deliver ads on Twitter this way. But it is not a general ...

Google relaunchs its Ad Creation Marketplace

The Ad Creation Marketplace by Google offers a reasonable way to create tv and video adverts. The platform is a marketplace connecting customers seeking for creative media and creatives for the purpose of the production of advertising media. Furthermore the platform connects to Google’s advertising services Google TV Ads as well as to the Promoted ...

TargetSpot launches Mobile Audio Advertising

The audio advertising network TargetSpot, which has launched a tracking system for internet radio advertising lately, starts a mobile audio advertising service. According to DM News the new service will serve the app market of the Android, Blackberry and iPhone mobile phones. Targeting happens by demographic data and platforms. Get further information by the following ...

Interactive TV Advertising Guide

The IAB has published a guide on interactive tv advertising. The guide is part of a series of platforms reviews and dedicated to the education of marketers. It includes an overview of the interactive tv market in the US, key definitions and metrics, case studies and an introduction to market participants and service providers. Get ...