FOLDEN eMarketing Blog

PlaceIQ has a new approach to mobile advertising. As the name of the service suggests data about places aka locations are gathered and made usable for targeting. The gathered data do describe locations and typical activities at these locations. Examples of data are events and social demographic data but also photos or trends, which are [...]

The video advertising solution provider TubeMogul has partnered with Affine, a company offering an amazing and innovative targeting technology. By facial recognition, object detection and content classification the company is bringing the great advantages of contextual advertising to online video. The technology enables both to define targeting parameters to distribute video ads and to access [...]

Two facts are the basic to InfluAds, crowd sourcing as a valuable mean and the resurrecting and evolving display advertising market. The company aims to find relevant ad inventory beyond large publications to support smaller publishers and to let companies find affordable advertising space. By crowd sourcing InfluAds aims to create a quality ad network [...]