Audience Targeting with Web and Mobile Ranking

The services of Quantcast are extensive. This is why the title of this post is not distinct. However, both services from Quantcast are comprehensive and should therefore be mentioned. Also, the analytics services are the foundation for audience targeting. Quantcast provides analytics services for websites and mobile apps for free. By an API interface, the ...

Yahoo realizes Ad Targeting by Influence

Influencer marketing and targeting usually is known by researching influencers on the social web and engage them to write or post about products or services. The typical means to do so are social media and personal analytics services. Now it becomes possible to target advertising space by influence. It is Yahoo having a patent to ...

Competitive Intelligence for Online Advertising

If you want or need to know where your competitors advertise, the just started WhatRunsWhere.com might be for you. It is a competitive intelligence service covering online advertising both on the web and mobile for both display and text advertising including search engine ads. The service is giving access to the data of above 40 ...

Internet Marketing Review October 1

The internet marketing review and directory update October includes the topics Internet Marketing and Advertising, Market Research and Big Data and Software Development. Below follows a brief analysis of up to date internet marketing trends. Internet Marketing and Online Advertising Innovations The top issues this month in online marketing are rationalization and optimization and the ...

Automated Creation of personalized Search Engine Ads

Personalization is a hot issue and regarding the personalized and automated creation of display ads there are already a couple of services around, a trend having started with teracent probably followed by others with various appoaches like Coginitive Match, Mashero or myThinks and more. It may wonder that these features up to now have only ...

Market Overview Real Time Bidding, Processes, Services and Trends

The market research company econsultancy has published an infographic about the real time bidding ecosphere. The graphic is giving an overview to the various processes as well as about particular market participants and names the various segments. These particular involved reaches are demand side platforms, trading desks and supply side platforms on the other side, ...

Spontaneous Online Shopping by Prospecting

The online advertising service and technology provider DataXu has released a study on prospecting. Prospecting describes a strategy to introduce products similar to the one a user searched for or like an Online Media Daily article describes it to introduce a product a user does not know about it yet by online advertising. At all ...