Audience Targeting with Web and Mobile Ranking

The services of Quantcast are extensive. This is why the title of this post is not distinct. However, both services from Quantcast are comprehensive and should therefore be mentioned. Also, the analytics services are the foundation for audience targeting. Quantcast provides analytics services for websites and mobile apps for free. By an API interface, the ...

Dynamic Interest based Targeting in Realtime

RadiumOne is a young online advertising company, which comes up with both innovations and an interesting concept. The advertising innovation once again takes online advertising and in this case interest based targeting to a new level. In this context targeting is based on data marketing with the data being gathered on the social web out ...