FOLDEN eMarketing Blog

140fire does something rare in the crowd of interactive video solution providers and video advertising networks. The service is providing both, the solution and the ad network. The proprietary solution of 140fire is called DataRoll. It enables to use existing video ads by putting an interactive layer over the ad. This layer may be stuffed [...]

blurbIQ is introducing a new video advertising concept by merging the hot trend of interactive video ads with the gamification approach. The service is targeting both publishers and advertisers to either implement or to take use of the technology. The results are impressive and confirm the figures regarding the popularity and success of interactive video [...]

The worldwide first mobile video advertising network is called AdColony. The company behind it is already active in the mobile business for long and primarily created mobile applications up to now. Also the mobile video advertising network is using a proprietary technology called Instant-Play HD itself. The name characterizes the approach of the company, which [...]