Podcasting as a Marketing Tool

Podcasting, downloading audio or video files using subscription to news feeds, booms. It has reached a new all-time high of subscribers and downloads, driven by technological progress and availability of compatible car media devices and smartphones. The numbers are impressive, Digital Content Next reports that downloads on iTunes are in the billions. Media companies being ...

Online Advertising Trends: Native Advertising and Podcasting

Two online advertising studies do refer to current trends. One is about native advertising and the other about the steady rising of online audio channels. An even dramatic growth has been detected regarding native advertising by the Media Radar Native Advertising Index. The latest issue reports about the last half year 2014. According to this ...

Podcasting is booming 2

Podcasting, downloading multimedia files via a news feed, is booming. A first high podcasting had in the year 2000, when it has been invented. This invention led to products like the most popular iPod by Apple. Then and by the development of social media and other alternative sharing tools it became calmer. But podcasts never ...

16 % of UK Internet Users listen to Podcasts

Research by RAJAR, a UK radio industry research firm, on internet audio services found that 16 % of internet users now are listening to podcasts, which is half of the reach of internet radio. To the similar amount 17 % of users are aware of personalized radio services. Podcast Audience Now Half Of Internet Radio ...

Study on Media Usage, Internet Radio and Podcasting 1

An up to date study about the media usage by the market research companies Arbitron and Edison Research confirms the trend towards online media. This is due to internet radio and video and as well to podcasting, which has grown 22 % during the last year. Too, the study surveyed the usage of various devices ...

Internet Radio is growing 2

A news release by the Radio Advertising Bureau reports growth of Off Air Radio Channels, which includes internet radio. The advertising revenue of off air channels has grown 7 % over the last year. Opposite to this the revenues of conventional radio broadcasting channels are shrinking. In the following there is a resuming article and ...