Real Time Marketing is most effective

Marketers agree, that real time marketing is most efficient according to a study conducted by eMarketer and Monetate. Real time marketing combines various up to date marketing components, behavior, locations and devices. By this the conversion rates get a boost of 26%. But even more important to marketers is the customer experience. Furthermore the study ...

The RTB Advertising Market in Europe is growing

The DSP (demand side platform) service provider adform has released a comprehensive report about the european real time bidding market. The quarterly published report is giving deep insights into the current state of the market of RTB as well as into the online advertising ecosphere at all and the correlations between different advertising strategies. The ...

Global Forecast on the RTB Market 1

Bidding on and placing online display advertising in realtime is becoming a mayor trend. There a couple of apperances fostering this development both on the side of advertisers and publishers. It is on one side the competitive and transparent marketplace enabling and bringing up the need to compete with other market participants and on side ...

Internet Marketing Review October 1

The internet marketing review and directory update October includes the topics Internet Marketing and Advertising, Market Research and Big Data and Software Development. Below follows a brief analysis of up to date internet marketing trends. Internet Marketing and Online Advertising Innovations The top issues this month in online marketing are rationalization and optimization and the ...

A Realtime Bidding Exchange for Premium Ad Inventory

Casale Media, an ad network in the segment of premium inventory, has announced a realtime bidding exchange dedicated to premium ad space. The service is named casalex and described as „the first and only premium rtb exchange“. The service is invitation only and works with authorized agencies. For further information visit the casalex product page ...

Mobile Realtime Bidding Advertising Exchange launched

Nexage, a mobile advertising solution provider, has launched the Nexage RTB Exchange. The platform enables both to trade mobile advertising on the mobile web and ads placed in mobile applications. The service is open to all parties involved in the market and offers particular information on the Nexage RTB Exchange site. Another review is written ...

Social Targeting with Realtime Bidding 1

Sociomantic is an online advertising solution provider bringing up a new level to targeting at online display advertising. The proprietary technology of Sociomantic consists of a social targeting system, which matches the need of granualized markets by enabling exact targeting up to personalized advertising. To Sociomantic targeting based on interests is the first level, which ...