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Entries for the ‘Realtime Web’ Category

A Realtime Bidding Exchange for Premium Ad Inventory

Casale Media, an ad network in the segment of premium inventory, has announced a realtime bidding exchange dedicated to premium ad space. The service is named casalex and described as “the first and only premium rtb exchange”. The service is invitation only and works with authorized agencies. For further information visit the casalex product page [...]

Mobile Realtime Bidding Advertising Exchange launched

Nexage, a mobile advertising solution provider, has launched the Nexage RTB Exchange. The platform enables both to trade mobile advertising on the mobile web and ads placed in mobile applications. The service is open to all parties involved in the market and offers particular information on the Nexage RTB Exchange site. Another review is written [...]

Social Targeting with Realtime Bidding

Sociomantic is an online advertising solution provider bringing up a new level to targeting at online display advertising. The proprietary technology of Sociomantic consists of a social targeting system, which matches the need of granualized markets by enabling exact targeting up to personalized advertising. To Sociomantic targeting based on interests is the first level, which [...]

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