FOLDEN eMarketing Blog

An industry group of advertising and it companies has launched an intiative to create an open standard on realtime bidding. The OpenRTB Project aims to standardize the realtime bidding process as well as the exchange of relevant data on the sides of buyers and sellers of online advertising space. The overall target is to foster [...]

The use of internet data gathered out of the social web or by search engines for the purpose of predictions and trend research has already been proven by several cases, but up to now mostly or at all by scientific research. Now Taykey has launched a commercial solution, which is aimed to improve and optimize [...]

The email marketing service provider Lyris today announced the availability of realtime tracking for its email marketing solution. The data available in realtime include opening rates, click through rates, conversion rates and earnings. For further information visit the press release below and the Lyris homepage. Lyris Unveils Real-Time Conversion and Revenue Tracking To Allow Marketers [...]