Privacy is a permanent issue on the internet regulated in part by laws in in part by self regulations. Now the W3C has launched an initiative with the aim to standardize mechanisms to enable users to make competent decisions regarding their privacy preferences. For more about the initiative visit the W3C site on Privacy Activity. [...]
As companies become more involved in the social media sphere in various ways the need arises to clarify such relationships to comply with relevant regulations. Now the startup cmp.ly comes up with a solution to meet the requirements of various social commerce cases like paid posts, material connections like free products or any other sponsorships. [...]
Online advertising and marketing organizations have launched a program to assure compliance with self regulation in online behavioral advertising required by regulations of the FTC. The program, which has been announced by the Better Business Bureau, enables consumers to opt out of tracking realized by cookie placements. To do so an icon has been development [...]
