Study on Video Use of Young People

A study about online video use by young people has been published by Defy Media. In part the study observed the behavior of 54 people followed by interviews. Additionally an online study has been conducted among 1300 young people in the age from 13 to 24, according to Digital Content Next. The results show a ...

Business Blogging Trends

Business blogging in the diverse social media world of today still remains an essential marketing tools and an important part of content marketing. The development of the market and how successful business blogging happens today is shown by the infographic below. The figures show the importance of b2b blogging by its influence on the success. ...

Consumer Search Behaviour

An up to date slide shows is reporting about the consumer search behaviour. The study shows both expected and suprising results. An expected fact of course is the growing mobile use, which often is accompanied by searching for locally related information. Remarkable is the immediate use of found information happening by 50% of mobile search ...

Social Media Use is still rising

The latest study by PEW Internet states that social media use is still rising. On average now 65% of American adults are using social media. Whereas the use is rising at all the graphs of growth for particular groups do show slight kinks. But most of these kinks are just temporarily. The ongoing growth of ...

B2B Marketing Trends

Email marketing remains one of the most important instruments in b2b marketing. But there are some moves regarding the importance for the future. Content marketing is of high importance as well and it gets the highest priorization regarding the importance for the next year. Regarding priorization for the next twelve month marketing automation and lead ...

Influencer Marketing Tool combines Competitive Analytics

The influencer marketing tool klear, previously twtrland, has reinvented itself. Having formerly served Twitter marketing alone it now goes beyond by serving social media marketing in general. The service is most interesting by not just serving influencer marketing needs but by offering comprehensive social media analytics and competitive analytics. The central part of klear is ...

Social Media Marketing Report

SocialMediaExaminer has published a comprehensive report about the use of social media by enterprises. About 3700 marketers provided insights to this report. The report examines the social media use by B2B and B2C marketers. A key questions is which social networks are used. Of course Facebook and Twitter are most common to B2C marketing, but ...