Study on Video Use of Young People

A study about online video use by young people has been published by Defy Media. In part the study observed the behavior of 54 people followed by interviews. Additionally an online study has been conducted among 1300 young people in the age from 13 to 24, according to Digital Content Next. The results show a ...

Social Media Use is still rising

The latest study by PEW Internet states that social media use is still rising. On average now 65% of American adults are using social media. Whereas the use is rising at all the graphs of growth for particular groups do show slight kinks. But most of these kinks are just temporarily. The ongoing growth of ...

The Importance of Social Media in Business Today

The importance of social media in business is growing on an advanced level today. At the same time still barriers exist in the organization and implementation of social media in individual business areas. These are the core findings of a management study conducted by MIT Sloan Management Review and Deloitte. Compared to 18 % last ...

Some Trends for 2014

Welcome to the first post in 2014 at this blog and what would be a better start than thinking about the mayor trends? So I have choosen some articles of interest with general trends and especially trends in marketing and media. Lets start with a review of most viewed articles of 2013. The top 10 ...

OECD Study about the State of the Internet

The OECD has released a comprehensive study about the state of the internet. The study refers to the OECD meeting 2008 in Seoul, where a declaration about the future of the internet has been released. Regarding the targets of the OECD usually this means the use of the internet for common welfare as well as ...

Social Networking Usages decreases for the first Time

Whereas each lifecycle has its peak, the latest study by PEW Internet has some surprising results. For the first time in the brief history of the social networking era the overall usage of social media decreases among internet users from 69% to 67% and this within a period of time generally known as a period ...

Study on Digital Content and Video Trends

The OECD has published a comprehensive working paper on the economy of digital content with a focus on video, its development and diffusion. This working paper, whereas intended to give recommendations to regulations, is giving broad insights into the current state of the content market and its ongoing development. This market is described by being ...