Business Blogging Trends

Business blogging in the diverse social media world of today still remains an essential marketing tools and an important part of content marketing. The development of the market and how successful business blogging happens today is shown by the infographic below. The figures show the importance of b2b blogging by its influence on the success. ...

Consumer Search Behaviour

An up to date slide shows is reporting about the consumer search behaviour. The study shows both expected and suprising results. An expected fact of course is the growing mobile use, which often is accompanied by searching for locally related information. Remarkable is the immediate use of found information happening by 50% of mobile search ...

B2B Marketing Trends

Email marketing remains one of the most important instruments in b2b marketing. But there are some moves regarding the importance for the future. Content marketing is of high importance as well and it gets the highest priorization regarding the importance for the next year. Regarding priorization for the next twelve month marketing automation and lead ...

Influencer Marketing Tool combines Competitive Analytics

The influencer marketing tool klear, previously twtrland, has reinvented itself. Having formerly served Twitter marketing alone it now goes beyond by serving social media marketing in general. The service is most interesting by not just serving influencer marketing needs but by offering comprehensive social media analytics and competitive analytics. The central part of klear is ...

Social Media Marketing Report

SocialMediaExaminer has published a comprehensive report about the use of social media by enterprises. About 3700 marketers provided insights to this report. The report examines the social media use by B2B and B2C marketers. A key questions is which social networks are used. Of course Facebook and Twitter are most common to B2C marketing, but ...

Social Media Analytics dedicated to Content Marketing

Social media analytics regarding content marketing creates transparency about the events of shared content. If you aim to compete with other companies being in the content marketing game the following social media analytics and marketing tools will serve you. The first one is Social Crawlytics, which is explicitly dedicated to competitive analytics. It shows at ...

Online Advertising Trends: Native Advertising and Podcasting

Two online advertising studies do refer to current trends. One is about native advertising and the other about the steady rising of online audio channels. An even dramatic growth has been detected regarding native advertising by the Media Radar Native Advertising Index. The latest issue reports about the last half year 2014. According to this ...