FOLDEN eMarketing Blog

Social web research or social media analytics, market research about and within social media, already has become a broad topic with various different disciplines. These do include the fundamental social media monitoring, researching social and interest graphs as well as sentiment analytics and become enhanced by innovative approaches like the lately introduced parameters of time [...]

Harris Interactive, an online market research company specialized in online surveys and panels, is offering conversational research tools going down to the lifestreams of particular users. The service is described by next evolution in market research and called Research Lifestreaming. Like common lifestreaming services the service tracks the online behavior of panel participants on the [...]

Trendstream, a market research company specialized in new media, has launched a global internet market research panel. Global Web Index is an international panel, which will conduct research in 16 countries. Research subjects are online trends and user behavior. Twice a year the service will release a study to enable agencies and marketers to get [...]