Influencer Marketing Tool combines Competitive Analytics

The influencer marketing tool klear, previously twtrland, has reinvented itself. Having formerly served Twitter marketing alone it now goes beyond by serving social media marketing in general. The service is most interesting by not just serving influencer marketing needs but by offering comprehensive social media analytics and competitive analytics. The central part of klear is ...

Social Media Marketing Report

SocialMediaExaminer has published a comprehensive report about the use of social media by enterprises. About 3700 marketers provided insights to this report. The report examines the social media use by B2B and B2C marketers. A key questions is which social networks are used. Of course Facebook and Twitter are most common to B2C marketing, but ...

Social Media Analytics dedicated to Content Marketing

Social media analytics regarding content marketing creates transparency about the events of shared content. If you aim to compete with other companies being in the content marketing game the following social media analytics and marketing tools will serve you. The first one is Social Crawlytics, which is explicitly dedicated to competitive analytics. It shows at ...

Infographic about Pinterest

Pinterest and ecommerce is a story of its own, but how do people interact with the platform and who are its users? This is just a pointer to a comprehensive infographic about Pinterest and ecommerce: Pinfographic. FOLDEN.INFO Directory Sources: Social Media

Social Networks and their Age Groups

Studies on the age groups of social networks are evaluated by the market researchers of eMarketer. The basis are studies of nuvoodoo and globalwebindex. The studies related to users in the US as well include the reach of the particular social networks. As might be expected, especially the younger population groups and teenagers are showing ...

Business Networks become Content Destinations 1

LinkedIn itself has published a study stating that content sharing on its business network increases dramatically. The motivation to do so is in accordance with the idea of content marketing, to improve the reputation. But LinkedIn at the same time becomes a primary source of content to „content revolutionaries“. Regarding the general behavior of internet ...

Tracking Shares by Domains

It seems it is the time of new upcoming social media tools. Following the last post introducing the content ranking tool Buzzsumo here comes a similar tool called SharedCount. SharedCount provides a form to submit a domain and displays the amount of shares aka the activities the particular social networks allow. Documented at best is ...