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Entries for the ‘Social Web Research’ Category

Data about Effectiveness of Targeting based on Social Graphs

This study is called the most comprehensive study about targeting based on social graphs and interests by MediaPost News. It has been conducted by 33across, a social media advertising solution provider. As the company is in the social media advertising and especially the social targeting business itself the data need a critical view, but at [...]

Facebook Live Analytics and Ranking

Masterrating, a web analysis and rating company, has launched two Facebook analytics tools informing about Facebook sites in near real time with a delay just of seconds. The first Facebook analytics service SocialMedia Live fetches the occurrences about Facebook sites, the largest amount of fans at all, the fastest growth and the best newcomers. Likesmatter [...]

Social Media Marketing Trends

The up to date state of social media marketing and trends for the next year are provided by a comprehensive article at the blog of Brian Solis. The article is based on a survey of 181 brand managers, agency professionals, and experts done by Pivot and The Hudson Group. The State of Social Marketing 2011 [...]

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