Content Marketing and Marketing Attribution as Strategies

Two studies about content marketing do inform about the continuing development of providing content, which has become a popular marketing strategy and mean. Content marketing, the providing of content to inform and to be shared, has become a proven and accepted mean of the marketing mix, which especially in the context of the social media ...

Social Video Advertising Report

The social video advertising and analytics service Visible Measures has released its yearly report on the performance of social video advertising. The results are positive regarding the acceptance and advertising efficiency, a fact already reported by various expert publications the last weeks concerning shared information aka shared advertising media in general. In advance of the ...

Report about Internet on TV

Already about 30 % of US Americans have internet connected tv, a report by Leichtman says, facilitated by either directly connected tv sets or peripheral devices. This emerging market is huge already, but has its particular difficulties regarding the promising idea of market research and direct connections to consumer. Already the fact of several family ...

Universal Interactive Video Advertising for Cross Media Campaigns 1

Jivox has introduced a universal interactive video advertising solution, which may be used on any platform, the web and the mobile internet. The services include all parts of the value added chain starting with the underlying technology to create video advertising media, the platform to serve the ads, includes an advertising network for delivery and ...

YouTube introduces Video Analytics by YouTube Trends 1

The video platform YouTube has launched a new video analytics service going far beyond the already available ranking services YouTube Charts and the ranking of popular videos by categories. The new service YouTube Trends, which is represented by the YouTube Trends blog, is operating in realtime and giving further insights into the usage on and ...