NewsCurve is offering a web analytics and optimization software especially dedicated to publishers. The term publishers here may refer to established media companies or bloggers and online media at all. By this kind of specialization the service is part of a trend lately mentioned in the Internet Marketing Review September. What really makes the service [...]
Online marketers are confronted with two new problems arosen from the continuing media convergence and the complexity of communications regarding social media and influence, which additionally do come together. The results of both studies are based on interviews with marketers to define todays most challenging problems in measuring campaign success. The first study has been [...]
The social sharing solution provider AddThis, which similar to ShareThis offers social media analytics services, enriched its social media analytics service by a new feature. The new approach of AddThis concerns the direct copying of an internet address out of a browser and pasting the copied url somewhere else. According to the service this is [...]
