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Entries for the ‘Web Metrics’ Category

AddThis offers a new Social Media Analytics Approach

The social sharing solution provider AddThis, which similar to ShareThis offers social media analytics services, enriched its social media analytics service by a new feature. The new approach of AddThis concerns the direct copying of an internet address out of a browser and pasting the copied url somewhere else. According to the service this is [...]

Hitwise launches in China

The web analytics and business intelligence service Experian Hitwise has launched a new service to meet the chinese market. The service has been announced communicating some peculiarities of internet use in China. An interesting fact of the chinese internet market is the strong use of microblogging services, which is far beyond other markets known for [...]

Some further Facebook Marketing Information

Online Marketing with and on Facebook of course is hot and here is some further Facebook marketing information following the introduction of the official Facebook marketing guide and Facebook Studio. The first information is about the EdgeRank, the algorithm Facebook uses to rank messages within news streams. Whereas the ranking algorithm is a secret like [...]

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