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Entries for the ‘Search Engine Optimization’ Category

Search Engine Optimization in Correlation to the Intention

Some interesting facts about the correlation of the intention of search queries and the navigation on the serps (search engine results pages) are the result of a study accomplished at the Pompeu Fabra University in Barcelona. By eye tracking the behavior depending on the intention of search queries has been surveyed. Whereas the results are [...]

Hashtag Research for Marketing on Twitter

whathashtag is a hashtag research tool to find the most relevant hashtags to be integrated in Twitter posts. By submitting a term the tool finds synonyms and indicates the most popular keywords used as hashtags. Finding the most appropriate and popular hashtags means to get an optimized distribution of news and to reach target groups.
The [...]

Growth of Google’s Rich Snippets Semantic Web Feature

At the Semantic Technology Conference Google reported about the status of the Rich Snippets functions, which are part of the search results and which by this are important to search engine marketing and optimization.
The offer and use of rich snippets data has increased fourfold since October 2009 and twofold in english language alone. Rich [...]