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Entries for the ‘Search Engine Optimization’ Category

Google introduces new Rich Snippets Formats

Google is most active with its Rich Snippets Format, a semantic indexing format enabling to add particular information beside a link appearing within search results with a well acceptance. Just about two weeks ago the company introduced Rich Snippets dedicated to music enabling to indicate if there are audio files located at a music source. [...]

A Benchmark Study on Search Engine Optimization

The seo benchmark study by Marketing Sherpa is giving an interesting overview of the competitive landscape by an info graphic. Based on these facts and in correlation to proven seo tactics the study is giving recommendations for the most promising seo strategies. The following article includes an overview about the most important facts, the whole [...]

Bing, Google and Yahoo launch Search Engine Marketing Initiative

Bing, Google and Yahoo have launched an search engine marketing initiative together regarding indexing content or better to provide a set of additional meta data to index special parts of content. Following the cooperation to standardize sitemaps now schema.org is dedicated to standardize indexing of additional aka supplemental data. Schema.org concerns the indexing of semantic [...]

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