FOLDEN eMarketing Blog

Bing, Google and Yahoo have launched an search engine marketing initiative together regarding indexing content or better to provide a set of additional meta data to index special parts of content. Following the cooperation to standardize sitemaps now schema.org is dedicated to standardize indexing of additional aka supplemental data. Schema.org concerns the indexing of semantic [...]

Semantic tagging has been defined as a trend. An example is the rise of Peer39 having started as a semantic advertising solution provider and moved on to be a advertising data provider heavily embraced and used for targeting. The general problem of semantic tagging in the information age is to tag the large amount of [...]

Google has announced an enhancement of the rich snippets features. Now the integration of various product data and shop data like prices and availability of products is supported by Rich Snippets. Furthermore product reviews may become an addon to product information. This will enrich the product information provided within search results and for sure increase [...]