SEO for Amazon Alexa Shopping Search Engine

Search engine optimization in catalogues of shopping sites or app directories is as important to merchants and app providers as seo on the web in general. In the case of Alexa, Amazon’s own search engine, there is a further and growing importance, because Alexa in integrated in Echo, Amazon’s smarthome device. Users of Echo are ...

Marketing Optimization for Leads and Sales Generation 1

Personalization of content and offers by information and products is already a well known strategy. This approach becomes enhanced by the integration of big data aka information out of the social web. Canddi is offering website tracking to personalize content by two packages, to Lead Generation and the optimization of shops and sales. The approach ...

Insights into Facebook Commerce

Payvment, provider of social commerce applications for Facebook, has released a study about marketing instruments used to advertise social commerce activities on Facebook. Despite of being published by a Facebook commerce company the study is giving interesting insights into the social commerce and of the activities of Pavyment itself, a service being used by 100000 ...

The Importance of Brand Websites and Content Marketing

Websites especially for brands are an originary online marketing mean without an equivalent in the offline world, maybe comparible to flagshipstores. The importance of brand websites is caused by the presence and the instrument is content marketing. Brand websites are defined by particular presences on the web and presences within social networks. Too, the lately ...

Social Network Pinterest of growing Importance 1

Without doubt innovation is an important factor and in product development an alternative to the imitation of successful products. This is shown by the rising of Pinterest, a young social network already capturing the attention of online marketing. For a couple of time the occurances around Pinterest are observed by this site and informational sources ...

Online Shopping Trends

Shopper Science, an agency specialized in understanding shopping behaviour in the digital age, has released the study “2011 Holiday Shopping Trends”. The key findings again pronounce the importance of the internet to research information about products. Furthermore online shopping itself becomes more important and of course social networking is playing a key role. This season ...

Online Deals become a Billion Dollar Business

According to a study by BIA/Kelsey online deals will become a billion dollar business in the US. Following a market volume of about US$ 900 million in 2010 the volume of 2011 will already reach about 2 billion and increase to 4,2 billion in 2015. These figures have already been revised upwards. The definition of ...