FOLDEN eMarketing Blog

Websites especially for brands are an originary online marketing mean without an equivalent in the offline world, maybe comparible to flagshipstores. The importance of brand websites is caused by the presence and the instrument is content marketing. Brand websites are defined by particular presences on the web and presences within social networks. Too, the lately [...]

Without doubt innovation is an important factor and in product development an alternative to the imitation of successful products. This is shown by the rising of Pinterest, a young social network already capturing the attention of online marketing. For a couple of time the occurances around Pinterest are observed by this site and informational sources [...]

Shopper Science, an agency specialized in understanding shopping behaviour in the digital age, has released the study “2011 Holiday Shopping Trends”. The key findings again pronounce the importance of the internet to research information about products. Furthermore online shopping itself becomes more important and of course social networking is playing a key role. This season [...]