FOLDEN eMarketing Blog

Shopper Science, an agency specialized in understanding shopping behaviour in the digital age, has released the study “2011 Holiday Shopping Trends”. The key findings again pronounce the importance of the internet to research information about products. Furthermore online shopping itself becomes more important and of course social networking is playing a key role. This season [...]

According to a study by BIA/Kelsey online deals will become a billion dollar business in the US. Following a market volume of about US$ 900 million in 2010 the volume of 2011 will already reach about 2 billion and increase to 4,2 billion in 2015. These figures have already been revised upwards. The definition of [...]

The most successful coupon service Groupon enhances its service by coupons usable immediately. Formerly only coupons for upcoming days have been available. The new function, which by Groupon Now even has an own name, goes along with the trend towards the aspect of agile commerce and to get coupons at the pos exemplarily. Some further [...]