The internet will change everything early studies stated and terms like prosumers, at first used by Sony to describe the upcoming trend of producing consumers, came up. In this context an article by the Content Marketing Institute hints to an interesting aspect, brands now become publishers. This of course happens in the context of social [...]
After testing Google officially launched its new and own recommendation system +1 Button. The +1 Button will become integrated into various Google own products including the search engine. The system, which now is available to become integrated into websites as well, is a common indicator of the popularity of content and may show favorites and [...]
The own social graph to social media users is of increasing importance to get shopping related information about products and services. This is the result of an up to date study regarding social media and shopping by the trend researchers of trendwatching.com. The results, which are titled “The F-Factor”, state a growing use of trusted [...]
