Dynamic Interest based Targeting in Realtime

RadiumOne is a young online advertising company, which comes up with both innovations and an interesting concept. The advertising innovation once again takes online advertising and in this case interest based targeting to a new level. In this context targeting is based on data marketing with the data being gathered on the social web out ...

Data about Effectiveness of Targeting based on Social Graphs 1

This study is called the most comprehensive study about targeting based on social graphs and interests by MediaPost News. It has been conducted by 33across, a social media advertising solution provider. As the company is in the social media advertising and especially the social targeting business itself the data need a critical view, but at ...

The Social Graph as a Shopping Trend

The own social graph to social media users is of increasing importance to get shopping related information about products and services. This is the result of an up to date study regarding social media and shopping by the trend researchers of trendwatching.com. The results, which are titled „The F-Factor“, state a growing use of trusted ...

Time and Space as Parameters of Social Media Analysis

The most interesting question of the next functions of social media analysis applications is discussed or better answered by a ReadWriteWeb article. Up to now the most important parameters surveyed are influence, number of contacts and activities and the like. Not considered are the development over time, special occurrences and the locations of particular activities. ...

Comprehensive Twitter Research and Marketing Suite 1

Research.ly is offering a suite Twitter research tools. The online application is provided by PeopleBrowsr, a company involved in the social web since the beginning of the social media movement. According to this experience are the features of Research.ly, which is something in between of a global social search engine and analytics tool, social media ...

Differentiation of Social Media Marketing

Social media marketing is still a young instrument of the social media marketing mix and in development equal to the social networks. By this new marketing instruments evolve and already existing approaches become differentiated by market reseach. Such a new approach is the observation of interest graphs, which are defined by being part of social ...

Business Networking using Social Graphs 1

7 Degrees develops applications based on the graph theory, which here is used to illustrate the network connections in the business environment. These network connections are represented by social graphs. The first product launched by 7 Degrees is PeopleMaps. PeopleMaps is an online application visualizing the business relationships between people, connections between people and enterprises ...