Business Blogging Trends

Business blogging in the diverse social media world of today still remains an essential marketing tools and an important part of content marketing. The development of the market and how successful business blogging happens today is shown by the infographic below. The figures show the importance of b2b blogging by its influence on the success. ...

Social Media Analytics dedicated to Content Marketing

Social media analytics regarding content marketing creates transparency about the events of shared content. If you aim to compete with other companies being in the content marketing game the following social media analytics and marketing tools will serve you. The first one is Social Crawlytics, which is explicitly dedicated to competitive analytics. It shows at ...

The Sharing Economy

This is an interesting study about sharing answering various questions. The study is giving a comprehensive overview about the taxonomy of sharing, the preferred platforms for different topics. Furthermore the study is giving some demographics and devides the participating sharers in different groups of ongoing and changing behavior. The behavior of course may depend on ...

Voicestorm enables Participation of Employees in Social Media Marketing

The integration of employees in social media communications is a challenge to enterprises regarding the organization. Voicestorm now provides a solution to circumvent the often cited hurdle of silos of particular departments. Voicestorm is providing an employee advocacy platform to communicate company news within the enterprise and enabling employees to fetch the news and to ...

Social Networking Usages decreases for the first Time

Whereas each lifecycle has its peak, the latest study by PEW Internet has some surprising results. For the first time in the brief history of the social networking era the overall usage of social media decreases among internet users from 69% to 67% and this within a period of time generally known as a period ...

Content Marketing and Marketing Attribution as Strategies

Two studies about content marketing do inform about the continuing development of providing content, which has become a popular marketing strategy and mean. Content marketing, the providing of content to inform and to be shared, has become a proven and accepted mean of the marketing mix, which especially in the context of the social media ...

The 20 largest Social Networks worldwide

An infographic by Silverpop is giving an interesting view of the top 20 social networks worldwide and contains not just one but a couple of surprising facts. Clearly on the top places are the big and international three, Facebook, Twitter and Google+ clarifying any doubts by 400 million users. Because of the large population these ...