FOLDEN eMarketing Blog

The Interactive Advertising Bureau has released a standard dedicated to mobile advertising within mobile rich media apps. The MRAID standard (mobile rich media ad interface definitions) describes the interface on the integration of advertising within mobile apps. This api interface will enable the standardized integration of advertising within mobile apps and ease the creation and [...]

Eye tracking is a proven method to test various things like usability or ad effectiveness. Usually it requires an offline laboratory and a special set of tools. YouEye now brings eye tracking online by its webbased service. The service is using webcams and crowd sourcing to find testers. The latter is even advantageous as it [...]

Bing, Google and Yahoo have launched an search engine marketing initiative together regarding indexing content or better to provide a set of additional meta data to index special parts of content. Following the cooperation to standardize sitemaps now schema.org is dedicated to standardize indexing of additional aka supplemental data. Schema.org concerns the indexing of semantic [...]