FOLDEN eMarketing Blog

The Interactive Advertising Bureau has released a standard dedicated to mobile advertising within mobile rich media apps. The MRAID standard (mobile rich media ad interface definitions) describes the interface on the integration of advertising within mobile apps. This api interface will enable the standardized integration of advertising within mobile apps and ease the creation and [...]

The importance of Google+ to the future of the company and especially in the new competition to Facebook is evident. As appropriate the company forces the development of its social network, which just some days ago went from private beta to public. During the test phase of three months daily enrichments happened with number 100 [...]

The W3C has launched a new working group dedicated to realtime communications on the internet. The aim of the group is to develop api interfaces enabling realtime communications within the browser without the need to install plugins. Applications in this context comprises audio, video and other services. The new working group is part of the [...]