FOLDEN eMarketing Blog

Websites especially for brands are an originary online marketing mean without an equivalent in the offline world, maybe comparible to flagshipstores. The importance of brand websites is caused by the presence and the instrument is content marketing. Brand websites are defined by particular presences on the web and presences within social networks. Too, the lately [...]

Shopper Science, an agency specialized in understanding shopping behaviour in the digital age, has released the study “2011 Holiday Shopping Trends”. The key findings again pronounce the importance of the internet to research information about products. Furthermore online shopping itself becomes more important and of course social networking is playing a key role. This season [...]

Mary Meeker, partner at the investment company KPCB, has published her yearly presentation of internet trends, which do represent and analyze the essential internet trends. The main issues are the mobile internet, new commerce models going along with local services as well as social networking of course, which is understood as a mean of engagement [...]