FOLDEN eMarketing Blog

The social video advertising and analytics service Visible Measures has released its yearly report on the performance of social video advertising. The results are positive regarding the acceptance and advertising efficiency, a fact already reported by various expert publications the last weeks concerning shared information aka shared advertising media in general. In advance of the [...]

Today the W3C within its newsletter announced a recommendation to tag online media with a set of metadata. The recommendation is called Ontology for Media Resources 1.0 and is something like a milestone to the online media world. The set of metadata enables to tag online media like video to be indexed by other services [...]

The worldwide first mobile video advertising network is called AdColony. The company behind it is already active in the mobile business for long and primarily created mobile applications up to now. Also the mobile video advertising network is using a proprietary technology called Instant-Play HD itself. The name characterizes the approach of the company, which [...]