Blogosphere vs. Social Networks

The article Social Media for the Masses does some interesting comparisons between the blogosphere and particular social networks related to social media marketing campaigns. Despite of an amazing growth and innovations like microblogging blogs are still remaining the part of the social web with the largest reach. There is nothing wrong with this comparison as ...

Online Targeting by Social Graphs

As one of the first companies Media6° (pronounce Media 6 Degrees) offers online advertising using targeting based on social graphs, a trend which is supported by new technologies like social media aggregation. By using social graphs the relationships of people participating in the social web become used to form groups of interest. The publication Adotas ...

Fantasy Sports, a Mass Market

Online games are most popular. Virtual reality and MMOG (Massive Multiplayer Online Games) with their virtual goods and economies get a lot of attention. Less has been heard about the fantasy sports market. Fantasy sports is a semi real genre, where fans may manage and play with own teams based on real actors. The fantasy ...

Dynamics and Statistics of the Domain Market

Verisign, an administrative instance of the internet and registry of .com domains, has a published a market report on domain names. Today there are about 174 million registered domains, representing a 3 percent growth compared to the previous quarter and 19 % growth over the previous year. The most widespread Top Level Domain (TLD) remains ...

Automatic Generation of Virtual Reality Worlds

Adobe has introduced a new image system at the Adobe Max Conference, which automaticly creates virtual environments. The system is called Infinite Images and may use any photos of different content to generate a zoomable virtual reality, which may be navigated by users. Furthermore this innovative and not yet available system may connect images by ...

Social Media Aggregation and Online Advertising 2

The broad acceptance of social media and networking has deeply changed the behavior of internet usage and many services of the social sphere are already offering advertising opportunities, which often consist in proprietary solutions. New opportunities to online advertising now become available by network aggregation, the availability of user data across particular networks by identity ...

Welcome to the new FOLDEN eMarketing Blog

FOLDEN.INFO is a monthly updated directory on electronic marketing and interactive media covering topics like internet and mobile advertising as well as media trends with features of innovative services like social networking, internet video and other interactive services like mobile media and interactive television. Blogging will enable a faster and more comprehensive coverage as it ...