Business Blogging Trends

Business blogging in the diverse social media world of today still remains an essential marketing tools and an important part of content marketing. The development of the market and how successful business blogging happens today is shown by the infographic below. The figures show the importance of b2b blogging by its influence on the success. ...

Consumer Search Behaviour

An up to date slide shows is reporting about the consumer search behaviour. The study shows both expected and suprising results. An expected fact of course is the growing mobile use, which often is accompanied by searching for locally related information. Remarkable is the immediate use of found information happening by 50% of mobile search ...

Native Advertising with Yahoo Gemini

Yahoo has introduced a new online advertising service called Yahoo Gemini. The service will provide a new quality of advertising on the Yahoo network of sites. This service becomes important by replacing the former partnership with Bing Ads. Yahoo Gemini is intended to serve advertising on Yahoo properties including services like Yahoo Mail, the broad ...

Social Media Use is still rising

The latest study by PEW Internet states that social media use is still rising. On average now 65% of American adults are using social media. Whereas the use is rising at all the graphs of growth for particular groups do show slight kinks. But most of these kinks are just temporarily. The ongoing growth of ...

Google Local Ranking Factors

Just after the release of the Google Search Engine Ranking Factors 2015 the search engine optimizers of MOZ have released special ranking factors regarding locally oriented websites. In general the ranking factors for local seo are similar to those concerning the general ranking at the Google search engine. On page signals, a well structured website, ...

B2B Marketing Trends

Email marketing remains one of the most important instruments in b2b marketing. But there are some moves regarding the importance for the future. Content marketing is of high importance as well and it gets the highest priorization regarding the importance for the next year. Regarding priorization for the next twelve month marketing automation and lead ...

Google Search Engine Ranking Factors 2015 1

The search engine optimizers of MOZ are the topic of the first post after a summer break. MOZ released the study of the Google ranking factors 2015. These ranking factors are the result of a survey of about 150 search engine marketing professionals. The study shows that search engine optimization is not dead as it ...