FOLDEN eMarketing Blog

Facebook has launched a new program to support the developers of marketing applications to be used on Facebook. The new program is called Preferred Marketing Developer (PMD) program and is a successor to two former programs, the Preferred Developer Consultant (PDC) program and the Marketing API Program (MAP).

The new Preferred Marketing Developer (PMD) program contains a whole bundle of options to both developers and enterprises seeking solutions, e.g. a directory of recommended developers.

The get further information about the launch of the new program read the official blog post below and visit the webpage of the Preferred Marketing Developer (PMD) program.

The New Preferred Marketing Developer Program

FOLDEN.INFO Directory Sources: Social Media – Social Media Marketing

A study on video advertising regarding long form video by Adobe, the Adobe Digital Video Advertising Report 2012, has found high acceptance of in stream video advertising being placed deep within the video content, the midroll ads. Parameter has been the completion rate, the complete viewing of an ad, which becomes an established parameter to measure the acceptance and success of video advertising campaigns.

There are two obvious conclusions. Viewers are accepting video advertising to view long form video being a chance to branding. This kind of video advertising is similar to conventional tv ads and by this being controversial to other promising video advertising formats fostering interactivity and engagement. But at the same time viewers are being bound to view the whole content and indeed the completion rates of video advertising at the end of long form video are by far lower, which may give a chance for interactive video advertising formats again.

At all the study pronounces another success factor, which is the technological flawless integration of video advertising to give a seamless experience to viewers to keep their attention.

Adobe Finds Midroll Ads Have More Consumer Appeal

FOLDEN.INFO Directory Sources: Document Sharing, Business Networking – Market Research, Studies – Video Advertising

A study by Leichtman Research Group states that more than a third and in numbers 38 % of US households now are equipped with connected tv. Whereas smart tv devices are on the market most households are connected to the internet by game consoles and the number of connected smart tv sets is just 4 %. This figure is opposed to the popularity of online tv and video with 13 % of adults watching full length tv shows or video at least once a week online. This is a fact for the forecast made by the study that the number of connected tv sets and by this the number of smart tv sets are likely to rise rapidly in the near future. The latter is something the manufacturers are expecting and supporting by their product ranges with Samsung already having launched a marketplace for smart tv ads.

Internet connected televisions in 38% of American homes

FOLDEN.INFO Directory Sources: Document Sharing, Business Networking – Market Research, Studies – Television Convergence