Interactive Video will require creative Video Formats

Up to now interactive video has been used in niches primarily. Examples are music videos. Whereas the technology is available for a while already to be used in ecommerce, it has not been adopted by many marketeres. Reasons are missing reach and preferences of the audience for other platforms like video sharing sites without the ...

Marketing Automation for Seach Engine Optimization

Search engine optimization is known as a continous process and what seems more logical than to automate this process. But marketing automation is rather known from email marketing for example than seo. This is due despite of well known tools to create keywords for search engine advertising or apps to automaticly create landing pages. This ...

Influencer Marketing Tool combines Competitive Analytics

The influencer marketing tool klear, previously twtrland, has reinvented itself. Having formerly served Twitter marketing alone it now goes beyond by serving social media marketing in general. The service is most interesting by not just serving influencer marketing needs but by offering comprehensive social media analytics and competitive analytics. The central part of klear is ...

Content Marketing Trends

Content marketing affects online marketing strategies already for some time, mainly caused by the sharing economy, collecting favorites or various publishing formats especially blogging. Now content marketing matured and insights are available about successful content marketing approaches, which are summarized in a slide show by the Content Marketing Institute. The accompanying text about the publication ...

Online PR for Startups

Making online pr is of high importance to startups, this is what is communicated and the own experience as well. Observing the market for years already has shown that companies making a lot of online pr are often most successful. Others without making any noises often appear for the first time by a sad article ...

Social Media Marketing Report

SocialMediaExaminer has published a comprehensive report about the use of social media by enterprises. About 3700 marketers provided insights to this report. The report examines the social media use by B2B and B2C marketers. A key questions is which social networks are used. Of course Facebook and Twitter are most common to B2C marketing, but ...

Social Media Analytics dedicated to Content Marketing

Social media analytics regarding content marketing creates transparency about the events of shared content. If you aim to compete with other companies being in the content marketing game the following social media analytics and marketing tools will serve you. The first one is Social Crawlytics, which is explicitly dedicated to competitive analytics. It shows at ...