Email Marketing with Empathy

a further approach is brought by the email marketing tool Chrystal, which enables to address customers with empathy. The tool analyzes millions of profiles to talk to customers with a kind of emotional intelligence. Similar to a typical typing correction the tool suggests the way to communicate with a particular person. This happens by the ...

Programmatic Advertising Report

The programmatic advertising service provider PulsePoint has released a report about this important online advertising trend. This report informs about the acceptance of programmatic advertising at different regions of the world and distinguishes between desktop and mobile use. Mobile now has the strongest growth is one of the key results. Furthermore the markets in Europe ...

Podcasting as a Marketing Tool

Podcasting, downloading audio or video files using subscription to news feeds, booms. It has reached a new all-time high of subscribers and downloads, driven by technological progress and availability of compatible car media devices and smartphones. The numbers are impressive, Digital Content Next reports that downloads on iTunes are in the billions. Media companies being ...

Instagram Business Tools

Instagram is booming and used for marketing in various ways. The blog PracticalEcommerce has made a list of useful tools to the Instagram business, to which this post points briefly. The list includes apps to manage various accounts as well as for relationship marketing, social media analytics tools and different forms of content marketing, to ...

Social Networks create Media and Video Future 1

A number of innovative tools started within the last days by the big social networks Facebook and Twitter. These are driving the development and integration of visual media. Who observes the market for some time knows that formerly mainly independent developers used the api interfaces of social networks to provide innovative as well as useful ...

Online Advertising Trends: Native Advertising and Podcasting

Two online advertising studies do refer to current trends. One is about native advertising and the other about the steady rising of online audio channels. An even dramatic growth has been detected regarding native advertising by the Media Radar Native Advertising Index. The latest issue reports about the last half year 2014. According to this ...

Search Engine Optimization Trends

To search engine optimization some current and news trends show up, which of course at least in part are influenced or initiated by Google. The importance of seo is shown by a study stating that organic search results have grown about 20% during the last year. Regarding Google not just trends but needs are coming ...